Rocawear is a designer label founded by Damon Dash and and Shawn Carter, who is better known under his music industry moniker, Jay-Z. Debuting in 1999, the Rocawear label is today found on men's and women's clothing, children's wear, accessories and shoes. The brand's foundation was in providing urban-inspired apparel for young men, but the Rocawear name is now a fully-developed lifestyle brand. Licensing agreements have expanded the Rocawear offering to include such diverse goods as handbags, belts, shoes, jewelry, lingerie and fragrances.

Rocawear fragrances are offered in conjunction with Elizabeth Arden. The company's first fragrance 9IX for men, debuted in 2008.

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